While the last year seemed to be shaped by the unconventional, the Pantone Color Institute™ undoubtedly felt the call to choose a shade reflective of the world’s past, present, and future when deciding its Pantone® Color of the Year. In 2022, a never-before-seen shade inspired vibrancy and curiosity, especially following the pandemic. Moving forward, Viva Magenta encourages perspective, innovation, and expansive possibilities in 2023.
As a member of the red family, this shade leans into its purple side, feeling courageous rather than aggressive. Perfect as the star of the show or a vibrant accent, this cool-toned red is playful with just the right amount of resonance, calling out to the optimists, the bold, and the original.
Marked as “a red that writes a new narrative,” 2023’s hybrid shade is symbolic of fearlessness, zest, and transformation of the self. Empowering and energizing, this year’s color is closely connected to nature, inspiring people in 2023 to write their own journeys, or create new ones, and embrace every facet of personal expression.