We are excited to share with you that we are Authorized Retailers of Pandora!

Come on by our store at 631 Central Avenue, St. Petersburg, FL to create your unique and colorful story.

Know what you want? Send us a DM on instagram and we can work with you that way too!

IG: @colorsfinejewelers

Facebook: Soni Jewelers and Colors Fine Jewelers

Birthstone of the Month

The birthstone for September is the Sapphire. The word “sapphire” comes from the Greek word sappheiros meaning “blue stone”. The Sapphire is one of the most popular colored stones. It has been associated with royalty and romance and symbolizes fidelity and the soul. What most people don’t realize is that sapphires are not only blue, they come in a variety of rainbow colors (white included).

Photo Credit: Bill Larson (rough), Columbia Gem Hous (left), Dr. Eduard J. Gübelin Collection (bottom). [from]

Only 1 left!
Sapphire Half Hoops
$255.00 $510.00

About Us

Colors Fine Jewelers is a family owned business located in Ketchikan, Alaska. Originally, the parent company, Soni Jewelers, opened its doors in 1999. From solely selling jewelry, we have expanded our horizons to incorporate beautiful artwork and sculptures made in and around Alaska. Our mission is to keep our commitment to our customers by putting them first and making sure their needs are always met. 

Our Guarantee

At Colors, we offer a life time guarantee of authenticity, certifying that all pieces purchased are genuine. If something is not what we say it is, you have our guarantee that we will make it right.
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Shop with Confidence

At Colors, we want you to have a shopping experience that is memorable and worry free. We want you to feel confident in the purchase you make and that it is the best decision. We pride ourselves in having a responsive customer service team to always help meet your needs. It is about the quality and design of the piece, as well as making sure that every client walks away with a smile on their face and continues to come back.
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Great Variety

We like to offer a large selection of items so that one can never get bored. From fine jewelry set in gold with diamonds to semi-precious and birthstones set in silver, along with unique sculptures and works of art, we’ve built a platform that has a variety of items in all price ranges. Don’t see anything you like? Contact us and tell us what you’re looking for and we will help you complete your mission.
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Our stores- Alaska

130 Front St. | 210 Front St.
Ketchikan, Alaska

Tel: (907) 225-7669 | (907) 225-7600

Store Front Hours:

Based on Cruise Ships

Our store- Florida

631 Central Ave.
St. Petersburg, FL 33701

Tel: (727) 498-8008

Mon - Sat, 11am - 6pm
Sunday, 11am - 4pm