Welcome to our Site

We would like to thank you and welcome you to our new online platform. We are constantly adding and updating products to our website so please check back often to see what is new. 

If you dont see something you like please feel free to contact us by filling out the form in our “Contact Us” page, or send us an email and we will be more than happy to help meet your requests and needs.

-Colors Team


We are super happy and excited to announce that we have opened up a brand new location!

Right in the heart of Downtown St. Petersburg, Florida you will find our store, Colors Fine Jewelers, located at 631 Central Avenue. Come on by and see what we have to offer.

Also, you can check out our blog post at the bottom of this page to see how we began this new venture.

Follow us on Instagram @colorsfinejewelers or like us on Facebook at Soni Jewelers to stay up to date on our announcements/updates.

Birthstone of the Month

May Birthstone: Emerald

The word ”Emerald” comes from the ancient Greek word “smaragdos“, meaning green gem. Columbia has been the source of emeralds for more than 500 years.

The emerald has captured hearts and minds through the ages. It is widely regarded as the definition of green and makes the perfect color for spring. Emerald evokes rebirth and renewal. Legged has it that the emerald has the power to make its wearer more intelligent and quick witted.

{Photo curtesy: Gia.edu- Rose & gene Meiran}

Emerald Ring
$240.00 $400.00
Emerald Ring
$240.00 $400.00
Emerald and Ruby Ring
$420.00 $700.00
Emerald Bands
From $225.00 $450.00

About Us

Colors Fine Jewelers is a family owned business located in Ketchikan, Alaska. Originally, the parent company, Soni Jewelers, opened its doors in 1999. From solely selling jewelry, we have expanded our horizons to incorporate beautiful artwork and sculptures made in and around Alaska. Our mission is to keep our commitment to our customers by putting them first and making sure their needs are always met. 

Our Guarantee

At Colors, we offer a life time guarantee of authenticity, certifying that all pieces purchased are genuine. If something is not what we say it is, you have our guarantee that we will make it right.
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Shop with Confidence

At Colors, we want you to have a shopping experience that is memorable and worry free. We want you to feel confident in the purchase you make and that it is the best decision. We pride ourselves in having a responsive customer service team to always help meet your needs. It is about the quality and design of the piece, as well as making sure that every client walks away with a smile on their face and continues to come back.
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Great Variety

We like to offer a large selection of items so that one can never get bored. From fine jewelry set in gold with diamonds to semi-precious and birthstones set in silver, along with unique sculptures and works of art, we’ve built a platform that has a variety of items in all price ranges. Don’t see anything you like? Contact us and tell us what you’re looking for and we will help you complete your mission.
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Our store

210 Front St.
Ketchikan, Alaska

Store Front Hours:

Based on Cruise Ships

Our store

631 Central Ave.
St. Petersburg, FL 33701

Mon - Sat, 11am - 6pm
Sunday, 11am - 4pm